Marketing Religion To Attract Attention: Jesus Tattoo Campaign For Imparting Biblical Messages?

2013 controversial image of Jesus tattoo campaign, photo credited to Crossmap website   

Billboards depicting Jesus covered with tattoos posted in West Lubbock, Texas in Octorber 2013. The billboard signifies religious ads just like other countless Christian ads across the state

The billboard featuring an advertisement for a Christian website jesustattoo.org, “shows a man, apparently Jesus Christ, with outstretched arms tattooed with such words as ‘outcast,’ ‘addicted,’ ‘jealous.’” Texasmonthly.com reports that 59 of these billboards exist within a 50- to 60-mile radius of West Lubbock.

The derogatory billboard goes against the Biblical law which stated that "'Do not cut your bodies for the dead or put tattoo marks on yourselves. I am the LORD.- Leviticus 19:28.

ABC News reports said not all people reject the message of the campaign. Some local Christian leaders expressed their support for the JesusTattoo.org and its decision to use the images to attract the attention of the people.

Aside from the billboards, Jesus Tattoo also released a video in YouTube as part of its ad campaign. The video shows Jesus Christ who becomes a magical tattoo artist.

Those behind the billboards with the tattooed Jesus insist that they are spreading a positive message, some residents in Texas were offended by the images while others sees video and billboard  as a great idea, it gave Jesus a modern look while still imparting the messages taught in the Bible.

What is happening to the Christian world? 

What is happening to the Churches and organisations, are they going down or prospering? Everyday especially in Africa, we hear news and claims of revival, crusade, and reports of attracting more followers but in the western world the birthplace of Christianity, reverse is the case. Church closing, abandonment and widespread of apathy towards religion has become the norms in most European societies. Perhaps the western world are quick to notice the impurity within the religion.   

Thus, many Churches and Christian organisations have changed their style of evangelism to conform to secularism philosophical thoughts and reasoning. They often preach “Nonjudgmental” “Excitement” that will tailor their religion to fit the craze of modernity and secular lifestyle rejecting Jesus teachings of righteousness can only be achieved through personal sacrifice and effort.

Jesus said to the crowd, "If any of you wants to be my follower, you must turn from your selfish ways, take up your cross daily, and follow me. - Luke 9:23

The believe that God accept any type of conduct is an excuse to lie and perpetuate wrong ideology with sole purpose of altering Almighty God’s revelation.



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